Inclusion
Ford experienced trouble recovering from the fresh Capri. The fresh new Probe never ever handled it, although Cougar works out it may be more successful. They pulls a unique buyers; more mature, significantly more rich and sometimes lady.
In place of new Capri, might never ever pretend the newest Cougar is “the automobile you’d constantly guaranteed oneself”. Despite the challenging the-edge design, it is really not the sort of coupe you to turns heads or has actually little ones inquiring just what it will probably would. Zero, brand new Cougar aims to point alone regarding one to image. In addition, it looks to disassociate alone regarding sadly named Probe, an auto whose credibility is killed in the united kingdom through its ownership because of the Gareth Cheeseman, an obnoxious office pest starred of the comedian Steve Coogan. The latest Cougar is actually a far various other proposition.
Put during summer off 1998, the Cougar is advertised because of the Dennis Hopper when you look at the an effective tribute to help you the film Simple Driver. Comprehend the logic trailing the latest ad and you might look for Ford’s target markets. It is intended for people who have to alive somewhat bit dangerously, in order to relive the youth while the still maintaining an element of usefulness. Ford’s research has plus discovered that the great majority away from Probe consumers was female. Continue reading “Ford Cougar (1998 – 2002) used-car opinion”